Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user’s query. When you enter a search term into a search engine like Google, Bing, or Yahoo, the list of results that appear is known as the SERP. These pages typically include a combination of organic search results, paid advertisements (PPC), and other features like knowledge graphs, maps, images, videos, and snippets.
SERPs are a crucial aspect of digital marketing and SEO because they determine how visible and accessible content is to users. The position of a website or webpage on a SERP, particularly in the top results, significantly influences the amount of traffic it receives. Search engines rank these results based on algorithms that consider relevance, quality, and other factors, aiming to deliver the most pertinent information to users.